Game Crowdfunding from Start to Funded

WHAT WILL YOU LEARN?

The course is divided into five major modules. Each module discusses a variety of key topics, for a total of over 40 lessons created specifically for the kind of product you are trying to fund. There's nothing vague here: I dive into details so you can do everything right at your first try, avoid expensive mistakes, and create a fantastic community around your game. Here's what each module covers:

Module 1 - Research: We look at the data from the last few years, set expectations, discuss why crowdfunding games on Kickstarter and Indiegogo has an edge on preorders, learn how to study other campaigns, how to research numbers, and how to estimate shipping, taxes and payment fees. We also learn how to use the Pledge Planner, a super-useful tool that makes most of the calculations on your behalf.

Module 2 - Campaign Setup: We take a more in-depth look at each gaming market (tabletop RPGs, boardgames, video games), explain the differences between Kickstarter and Indiegogo, discuss how to pick a launch date, and go over all the key elements of a campaign (body, video, tiers, stretch goals, and add ons).

Module 3 - What to do Prior to Launch: We explain how to build a community, look at all the accounts you need to run a successful campaign, at how to get useful feedback and improve the campaign, and at how media outreach and coverage works. You'll also get a complete checklist of what to do three, two and one week before the crowdfunding campaign starts.

Module 4 - What to do During the Campaign: We plan your Day 1, list all the things you need to keep your eye on, discuss how the body of the campaign will change over time and how you should handle updates.

Module 5 - Delivery and Post-Campaign Support: We explore Backerkit and explain how to get the best out of it, how to collect extra funding when the campaign is over, how the first backers can help you improve the product, and how to handle shipping and deliveries.

• 40+ video lessons focused on games on Kickstarter and Indiegogo (thinking about crowdfunding a non-game product? These lessons will cover 90% of what you need to know).
• A variety of custom-made tools that will make your life a LOT easier, including:
  
  • The Pledge Planner, to help you calculate tier pricing, manufacturing expenses, shipping, margins, and fees, so you know precisely if your campaign is profitable.
  • The Stretch Goals Planner, to put your Stretch Goals in the right order, evaluate unlocking conditions, and keep track of their status.
  • A ToDo checklist covering the three weeks before the campaign launch.
  • A Day 1 ToDo checklist to keep track of everything while the magic happens.
  • A Last Week ToDo checklist to make sure your campaign ends with a bang.
• Summaries & Study Guides (available November 2019)
• Custom consulting sessions (Premium & Ongoing Consultation tiers only): I'll go over your Kickstarter or Indiegogo campaign and then we'll discuss 1:1 how to improve your page and how to hone your pre-campaign, your 30-days strategy and the post-campaign.

• You're determined to learn and implement what I'm going to explain here: there's no magic button to make a campaign successful, but this course will remove every obstacle on your path to victory