Game Crowdfunding on Kickstarter and Indiegogo

Hi, I'm Tommaso

I learned all the right things, the hard way. You can now just skip that part and take all the guesswork out of your campaign.

WHAT WILL YOU LEARN IN THE COURSE?

The course is divided into five major modules. Each module discusses a variety of key topics, for a total of 40+ lessons created specifically for the kind of product you are trying to fund. There's nothing vague here: I dive into details so you can do everything right at your first try, avoid expensive mistakes, and create a fantastic community around your game.

Everything you need to run a crowdfunding campaign

Module 1 - Research

I look at the data from the last few years, set expectations, discuss why crowdfunding games on Kickstarter and Indiegogo has an edge on preorders, learn how to study other campaigns, how to research numbers, and how to estimate shipping, taxes and payment fees.

I also explain how to use the Pledge Planner, a super-useful tool that makes most of the calculations on your behalf.

Module 2 - Campaign Setup

Campaign Setup: I take a more in-depth look at each gaming market (tabletop RPGs, board games, video games), explain the differences between Kickstarter and Indiegogo, discuss how to pick a launch date, and go over all the key elements of a campaign (body, video, tiers, stretch goals, and add ons).

Module 3 - Pre-Launch

I explain how to build a community, look at all the accounts you need to run a successful campaign, how to get useful feedback and improve the campaign, and how media outreach and coverage work.

You'll also get a complete checklist of what to do three, two and one weeks before the crowdfunding campaign starts.

Module 4 - During the Campaign

I help you plan your Day 1, list all the things you need to keep your eye on, discuss how the body of the campaign will change over time and how you should handle updates.

Module 5 - Post Campaign

I introduce you to Backerkit and explain how to get the best out of it, how to collect extra funding when the campaign is over, how the first backers can help you improve the product, and how to handle shipping and deliveries with or without the help of fulfillment services.

BONUS ANALYSES

As a FREE extra, you also get all a trove of video analyses, each examining one particular Kickstarter game campaign from which lessons can be learned.

Did they do something brilliant? Did they misjudged some aspect of their proposition, or engaged the community in a new way? Find out and learn from the experiences of others!

This bonus section KEEPS GROWING!

PREMIUM ACCESS INCLUDES A CUSTOM 3-SESSIONS ROADMAP

With each Premium Tier, you'll also get complimentary, personalized roadmap calls with me, in three separate sessions.

During each session (60 minutes each), we'll go over the plans for your crowdfunding campaign, review the clarity of your offer, discuss pain points, and how to overcome potential obstacles.

We'll structure these calls according to your convenience and focus on what matters most to you. That said, a typical structure could be something like this:

WE HAVE A PLAN

We discuss your product and what's your overall plan for the campaign page. On top of that, we double-check if your acquisition funnels are sound, and how your marketing calendar looks like.

WE'RE NOT LEAVING ANYTHING TO CHANCE

We'll check progress and any new issue that arose in the time in between 1st and 2nd call. We look at solutions together and write down an action plan on how to tackle those last loose ends left. Your calendar gets an update: how can we spend the time left before Day 1 of the campaign in the most productive way?

THE FINAL CHECK

Once again, we go over the whole plan, making sure all pieces have fallen into place. We make sure our pre-campaign ToDo list is in order, and plan together what happens on Day 1 of the campaign, hour by hour.

YOU NEED A ROADMAP IF:

You want to make sure your offer is clear to the final backer
You'd like guidance in creating a personalized structure for your campaign
You don't want to forget anything important before the campaign starts
There are obstacles on the way you don't know how to tackle efficiently
There are gaps in what you need to know to pull this off, and what you actually know

YOU DON'T NEED A ROADMAP IF:

You have all this stuff figured out already :)

WHAT ARE THE REQUIREMENTS TO JOIN?

You're determined to learn and implement what I'm going to explain here: there's no magic button to make a campaign successful, but this course will remove every obstacle on your path to victory.

TL;DR

- 40+ video lessons focused on games on Kickstarter and Indiegogo (thinking about crowdfunding a non-game product? These lessons will cover 90% of what you need to know).

- A variety of custom-made tools that will make your life a LOT easier, including:

The Pledge Planner, to help you calculate tier pricing, manufacturing expenses, shipping, margins, and fees, so you know precisely if your campaign is profitable.
The Stretch Goals Planner, to put your Stretch Goals in the right order, evaluate unlocking conditions, and keep track of their status.
A ToDo checklist covering the three weeks before the campaign launch.
A Day 1 ToDo checklist to keep track of everything while the magic happens.
A Last Week ToDo checklist to make sure your campaign ends with a bang.

- Summaries & Study Guides

- Bonus lessons and updates, released at regular intervals.

Claudio Serena, Publisher of Not The End, 43 679€ on Kickstarter

"The Pledge Planner alone is worth the whole course."

Jacob Wood, Enrolled student

"This is eye-opening, I'm glad you covered these topics."

Samuli Syvähuoko, Game industry serial entrepreneur & investor

"...not only does he understand a lot about marketing, he knows games!"

Select a pricing plan and sign up

$97

Game Crowdfunding - JUST THE CONTENT

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts and tools of the course + any Bonus lesson added over time. If you want to include custom consulting sessions, check out the Premium Access purchasing option!

$297

Game Crowdfunding - PREMIUM ACCESS

Access all the course content right away + we'll discuss your project 1:1 in three separate sessions

WHAT MAKES THIS PREMIUM?

With the Premium option, you'll be able to access all the course content, all the Bonus material added over time and you'll have the right to 3x 60 minutes-long consulting sessions, the first of which to be scheduled at your convenience within 90 days from purchasing the course. These roadmap sessions will happen over a Skype call or equivalent. On each call, we'll go over the status of your campaign, plan strategies for a successful launch, and solve the issues you are encountering on the path to your goal.

$586/m

Game Crowdfunding - ONGOING CONSULTATION

Access all the course content right away + you get to pick my brain every time you need

You'll be able to access all the course content, all the Bonus material added over time and I'll provide you with ongoing consultation.

WHAT DO YOU MEAN WITH ONGOING CONSULTATION?

During the subscription period, I'll be available both via email and Skype call to answer your questions, suggest improvements, and help you structure the campaign so that nothing is left to chance. You'll get all the attention your project needs, within reason.

Reach out at [email protected] before purchasing this option, just so I can confirm availability for the period.

NOTE: Please note that this purchasing option does not mean I'll write and run the campaign on your behalf – I'll be helping out as much as I can with suggestions, procedures, and guidelines, but your team will run things on a day to day basis. If you'd rather have me more involved in the process, reach out at [email protected] so we can discuss options.

Course Curriculum

Module 0 - Intro

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Module 1 - Research

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Module 2 - Campaign Setup

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Module 3 - What to do Prior to Launch

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Module 4 - What to do During the Campaign

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Module 5 - Delivery and Post-Campaign Support

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Bonus - Kickstarter Campaign Analyses

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Hi, I’m Tommaso.

I worked on several crowdfunding campaigns, raising over $200K in combined funds for gaming-related projects, and over €1.71M on equity crowdfunding projects. Since many years I've been running the marketing, community, and production side of both tabletop games and video games. Now, I want to share everything I learned with you!

Check my LinkedIn profile HERE.

One of the Kickstarter campaigns I worked on ended up in a documentary!

This clip is taken from The Name of the Game, a New Dawn documentary about the development and release of Housemarque's Nex Machina. Early in development, we explored the possibility to do a Kickstarter campaign for the game – in the end, it didn't happen, but I learned a lot. You can purchase the whole movie on iTunes (here: http://bit.ly/nex-notg).